Steal my exact sales call framework I use to close 90% of my Discovery Calls.
Feb 07, 2024I love selling via Discovery Calls, because it doesn't feel like selling. It feels like serving, helping, and having a chat with a new friend.
The standard online coaching industry rate for conversion is 30% from a Discovery Call to a paying client.
When I started offering Discovery Calls for my Nutrition and Fitness business, my conversion rate was 50%.
I now have a conversion rate of approximately 90%, and I want to share with you how I do that.
So here you go... you are most welcome to steal my exact sales call framework.
- Build a landing page for potential clients to book a call. Have your 'I help' statement on this page using messaging that speaks exactly to your ideal client
- Set up a calendar and booking system so clients can book a call
- Send a confirmation email taking the potential client to a landing page where you share a VSL (Video Sales Letter), addressing the pain points of your ideal client and how you can help with these pain points.
- In the VSL, have content that addresses the common objections you often get in your Discovery Calls. The time, money and 'I need to talk to my partner' objections are the main ones you will need to address.
- Have an application to chat form, where you ask set questions to qualify your potential clients. The most important question to qualify if they will be able to invest in your program is:
- If someone advised me to spend $X,XXX- $X,XXX on a program to help me [insert outcome of your program], right now I.... 1) Have the financial resources to invest in myself and my long term X goals. 2) Have access to the financial resources to invest in myself and my X goals. 3) I don't have any financial resources at all, and I'm going to have to keep working on my X goals as is.
- Send a reminder text or email 24 hours prior to the Discovery Call taking place.
- During the Discovery call, have dot points that you need to cover, however don't talk from a script. Here are my dot points:
- create rapport
- let them know you are here to support, and wether they choose to work with you or not, either way it's ok, as you love to help
- Ask the following questions:
- What's going on for you?
- What are you hoping for?
- Why is that important to you?
- What have you tried before that hasn't worked?
- What are you doing now towards this?
- What's stopping you from doing this on your own?
- How big of a priority is it to fix?
- During the Discovery Call, after you have heard what is going on for them, share how you can help fix their problem.
- explain how much it will cost, and how long you expect it will take
- ask them if and when they would like to get started.
- send them a payment link if they are ready now
- If they are not ready just yet, offer them a 24 hour Fast Decision Savings rate, so they can think about it overnight and get back to you tomorrow.
- If they don't sign up now, follow up with them in a few months time.
- And be kind, listen, and show up as a real person talking to a real person, even though you are most often conducting these calls online.
That's it. It's quite simple when you boil it all down.
I dig into this framework in depth with my business coaching clients, so they feel really confident and comfortable going into their first Discovery Call. If you'd like to know more about how I can support you more too, please get in touch.
My 16 week program is designed to help practitioners and coaches help more people and make more money by creating, launching and scaling a successful online business.
Make sure you save this post for next time you are conducting a sales call!
Andrea x
PS. Book a complimentary Discovery Call to create true time, location and financial freedom: https://www.andrearobertson.health/wcs