1 Key Strategy to Up-Level Your Coaching Business.
Feb 28, 2024You're currently experiencing a plateau in the sales for your coaching business. Your first online coach taught you all the basics around sales and marketing. And you are doing this, regularly. You've worked on your ideal client profile... And thought about your messaging, but it's not quite hitting the mark.
People come into your world... They follow you.... They sign up for your mailing list by downloading your lead magnet... Yet not enough join your program.
You need a system to nurture these future clients. When you nurture them, they will start to trust you. Trust comes from building a relationship. And when you have built a relationship, your soulmate clients will be ready to work with you.
Here's how to build trust so you can help more people and make a bigger impact via your online program.
One Key Strategy is to run a Strategic Webinar or Free Training.
But not any run-of-the-mill free webinar or training. One that has strategy and actually converts.
When you have a system in place to write a webinar that converts, you will be able to sit in the coffee shop one morning, and have it all put together in about 4 hours. Slides and all!
Writing a webinar should be easy.
It should follow a format that takes your ideal clients on a journey.
That shows them what it's like to work with you.
That gives them some tangible take-aways for some mini transformations.
And shows the results you can get for your clients.
It needs to call out your clients problems and pain points, and position you as the solution to their problems.
When you write a webinar like this... with a system to follow, you will be able to write it in one half day. You will be able to put it all together, with email sequences, landing pages and all, in another half day. And you'll be able to use as a rinse & repeat every other month.
When you spend too long writing webinars from scratch (with no system to follow), you either give up half way through writing it, or when you deliver it, you get crickets... And never deliver it again as you're too mortified that will happen again.
When you learn how to deliver strategic webinars that actually convert, that's when you'll up level your coaching business and start to make an even bigger impact in the world.
The first time I ran a webinar following my specific structure, I had 125 clients register, 50 turn up live, 20 book Discovery Calls and 11 sign up for my Signature Program - just from a 1 hour webinar. That was a $25K webinar!
If you’re ready to start delivering strategic webinars and up-level your online business, this is the work I do in my SCALE program. My SCALE program is designed for practitioners and coaches who already have an online coaching business, and are ready to scale things up for a bigger impact!
Set up a time for a chat here about how to get started: www.andrearobertson.health/wcs
Andrea x